Turning a Hair Expert into a Viral Brand
We helped Kalki Hair Studio & Academy go from a local salon launch to a digital sensation — building Kunal Sir’s personal brand and generating over 18.9M+ organic views in just 90 days.
How We Scaled Kalki from a Local Salon to a Viral Name
Built Dual Branding
Developed distinct identities for Kalki Hair Studio and Kunal Bhujbal — blending professional expertise with educational storytelling to create a unified, premium brand image.
Launched ‘Decoding Hair with Kunal’ Series
A 7-part conversational series where Rutika interacts with Kunal Sir to answer everyday hair concerns — making expert advice accessible, human, and binge-worthy.
Influencer Collaborations That Click
Partnered with multiple local influencers — including Sneha Shirke and other Pune-based creators — for barter and promo campaigns that boosted reach, authenticity, and local trust.
Community & Engagement Strategy
Encouraged clients and academy students to feature in our content — building relatability and a sense of community while driving organic engagement across all platforms.
Creative Highlights & Campaigns
Kunal Sir’s Instagram
Grew his personal page organically to 10M+ monthly reach, positioning him as a go-to hair expert across Pune.
Kalki Salon Account
Designed and managed their main handle with premium visuals and community-focused storytelling to attract students and clients alike.
Organic Reach Report
Over 18.9M organic views in 90 days — with multiple viral reels crossing 1M, 4.8M, and 5M+ views.
‘Decoding Hair with Kunal’
7-part educational series featuring practical haircare tips — one of the highest-retention content formats in the campaign.
Viral Reel — 4.8M Views
One of the salon’s early breakout reels — driving thousands of profile visits and new inquiries organically.
Male Grooming Services
Showcased Kalki as an inclusive salon — offering high-end facial and grooming experiences for both men and women.
Influencer Collaborations
Barter spa and haircare campaigns with multiple creators like Sneha Shirke — bringing Kalki into Pune’s influencer circle organically.
Results & Growth Impact
18.9M+
Organic Views
10M+
Monthly Reach
5M+
Top Performing Reel
7-Part Series
‘Decoding Hair with Kunal’
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